BAN2100

Grading Rubric

BAN2100 · Module 6 · Introducing Prescriptive Analytics

60%

Exercises weight

40%

Performance task weight

undergrad

Degree level

Domain

55% of performance task

Meets Expectations (90–100%)

Correctly classifies all four analytics types (descriptive, diagnostic, predictive, prescriptive) with definitions accurately applied to the Tesco dashboard data; identifies an appropriate prescriptive analytics tool for the scenario with correct justification referencing the specific data type and decision context.

Mostly Meets (80–89%)

Classifies three of four analytics types correctly with appropriate definitions; tool selection is appropriate but justification is incomplete or misidentifies one feature of the recommended tool.

Somewhat Meets (70–79%)

Classifies two analytics types correctly; tool selection is plausible but unjustified or supported by incorrect feature identification; one analytics type is mislabeled or conflated with another.

Does Not Meet (<70%)

Cannot correctly distinguish the four analytics types; tool selection is inappropriate for the scenario or absent; definitions are absent or fundamentally incorrect.

Reasoning

25% of performance task

Meets Expectations (90–100%)

Advisory brief traces a clear evidence chain from specific Tesco dashboard metrics to the prescriptive recommendation; each analytical claim cites a named data point or output; brief explicitly addresses why the recommended action is preferable to at least one alternative.

Mostly Meets (80–89%)

Evidence chain mostly present; most claims are supported by data references; one or two logical gaps where conclusions are asserted without citing specific dashboard data.

Somewhat Meets (70–79%)

Recommendation is stated but evidence chain is weak — data referenced generally (e.g., 'the sales data shows…') rather than with specific figures; does not address alternatives or competing interpretations.

Does Not Meet (<70%)

Recommendation is unsupported; no specific Tesco data cited; reasoning is circular (restates the recommendation as its own justification) or absent.

Contribution

20% of performance task

Meets Expectations (90–100%)

Identifies a non-obvious business implication from the data synthesis that goes beyond the scenario prompts — e.g., surfaces a risk, a constraint on tool deployment, or an opportunity visible only by integrating data across analytics types; frames the recommendation in terms of organizational decision impact.

Mostly Meets (80–89%)

Adds independent analytical framing beyond restating dashboard outputs; recommendation shows awareness of Tesco's business context and constraints.

Somewhat Meets (70–79%)

Advisory brief restates the scenario prompts without independent contribution; reads as a summary of the MCQ steps rather than an original advisory position.

Does Not Meet (<70%)

No evidence of analytical contribution; brief paraphrases given content without adding insight or framing.

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