PRD — MKT 6080 Module 6
Status: Approved — confirmed by LXD interview (2026-04-30)
LXD: Fadl Altarzi
Generated by: Nexus (verbal PRD interview)
Build version: v1.0
Date: 2026-04-30
Zone 0 — Confirmed before PRD
- Course code: MKT 6080
- Module: 6 — Creating a Winning Marketing Team
- Primary CLO: CLO-6 — "Examine how leadership, team development, management, and negotiation skills are directly related to the way marketing supports and aligns with other business functions"
- MLOs (from
course_modules):
- Apply leadership and management principles from Creating a Winning Marketing Team to a real organizational scenario
- Evaluate the effectiveness of different leadership or team management approaches in context
- Develop a practical plan to address the leadership or organizational challenge covered in this module
is_cumulative: true (Module 6 is the summative assessment for MKT 6080)- Bloom target (design tier): L3–L4 (MBA position 3 = transition tier; CLO-6 verb "Examine" = L4 Analysis; degree programs: MBA only, position 3 of 9)
Zone 1 — LXD inputs (confirmed via verbal interview 2026-04-30)
1. Module learning intent
Module 6 focuses on how marketing leadership builds and manages high-performance teams and external agency relationships. The summative assessment must test the learner's ability to examine leadership and team management in a realistic marketing operations context — applying the 7Ps framework to diagnose a process failure and the 6-step vendor management process to resolve an agency performance breakdown.
The assessment was scoped to Module 6 only (not a cumulative final project for the full course). The existing Canvas module 6 instrument (10-point quiz) was confirmed as insufficient for the CLO breadth.
2. CLOs targeted
- CLO-6 (primary): "Examine how leadership, team development, management, and negotiation skills are directly related to the way marketing supports and aligns with other business functions"
MLOs also assessed (cumulative assessment — all module MLOs integrated):
- All modules' MLOs treated as background; Module 6 MLOs are the primary focus given the single-module scope.
3. Grading weights
- MCQ weight: 0.60
- Written weight: 0.40
Rationale confirmed by LXD: a leadership/negotiation/team management CLO warrants a heavier written section than standard MCQ-led assessments. Standard 0.75/0.25 was too MCQ-heavy for this LO breadth.
4. Required frameworks
- 7Ps marketing mix (extended from 4Ps — Product, Price, Place, Promotion, People, Process, Physical Evidence)
- 6-step vendor management process (from Module 6 content)
5. Assessment constraints
- Assessment type: AST-5 (Data Interpretation & Advisory) — confirmed for Module 6
- Format: vendor performance scorecard + document mockup + SpotTheError chart + CMO strategic memo (not pure text — requires authentic interpretation of visual/document artifacts)
- Hard constraint: ONE vendor action may be funded this quarter (£2.4M fixed budget)
- Named alternative in written brief: the option not chosen (retain or replace MediaEdge) must be argued against by name
6. Priority sources / notes
- P&G explicitly taught in MKT 6080 course content — company selection confirmed by LXD
- Scenario family: Category reinvention / team performance (consumer goods)
- Company source:
docs/simulation-data/global_simulation_company_database.json (C0106 — Procter & Gamble, Consumer Goods, NYSE)
- No real P&G data used — all scenario metrics are plausible fiction
Zone 2 — Nexus outputs (generated during build)
See SPEC.md §9 for rubric descriptors and CLO → pillar mapping.